Sometimes the ad goes beyond the brand completely.
Read MoreThe Blog of Babel
This site sits on the crossroads of Languages, Linguistics, Social Media Market Engagement, Marketing Strategy, Innovation Strategy, Creativity Theory, Ancient Mythology & Egyptology. Its a very small crossroads in the middle of cyberspace - so stay for a while - pull up a chair and coffee.
Brand as Religion: Pioneering Examples in Brand Engagement
If brand were a religion, than these pieces would be the great works used to convert and inspire. These would be the cathedrals, artwork and idols created in pursuit of a higher purpose.
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Advertising à la Minority Report
A recent marketing program set up by London based firm Renew was shut down, due to the controversy of the technology used. By installing new recycling bins around the city with the ability to grab a phone's unique MAC address as people walk by, Renew became able to hyper-target ads.
Read MoreObama’s State of the Union – A Linguistic Window Into His Strategy & Mindset
Using a linguistic analysis tool called LIWC, I have attempted to pull back the veil of the president’s diction and take a glance in-between the words. After analyzing his SOTU against his previous 4 SOTU’s, key patterns emerged from the data. These numerical nuggets each told a story of the president’s speech, his strategy, his commitment and his frustration.
Read MoreCareer Branding - The 5x5 Method (Slideshare Slides)
Raise your hand if you have ever browsed monster.com and indeed.com using the shot-gun method - Copy. Paste. Submit - Copy. Paste. Submit. I just applied to 10 jobs!
Well congratulations Butch Cassidy, how has that been working for you? Don't get me wrong, I am guilty of the same crazy, desperate, late-night methods and still expected overly ambitious results. In marketing we refer to this as a push strategy - "I am going to blast content (read: job applications) out into the world in the hopes of hitting interested customers". This however can be a waste of time and in the long run won't sustain a healthy career.
Wouldn't it be great if employers approached you instead?
This is what we call a pull strategy, which takes more time and investment. So Happy 2014, Resolution #1 - invest energy into your own personal brand. Approaching your career like a business, this post will help you brand and market yourself concisely and effectively. Follow the steps!